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Choose a
Consumer Goods Producer
that you believe is successfully
practicing differentiated targeting as their segmentation strategy. You CANNOT use either General Motors or Frito-Lay as they are used as examples in your textbook.
Identify/Explain the level of involvement most likely used in the decision to purchase this product as well as any
relevant situational influences on the consumer
that could arise in the purchase of this product.
Finally,
explain the
base/bases of segmentation used for each segment
and how the
strategy is effectively implemented through the
4Ps
,
particularly the
chosen brand name
for
each targeted segment.
Remember,
you only see the posts of your
classmates AFTER you have posted your own.
A complete post will clearly
define and illustrate each of the concepts underlined above.
YOU MUST USE QUOTE WHEN REPLYING TO CLASSMATES TO RECEIVE CREDIT FOR YOUR RESPONSE.
Make sure that everything is fully defined and illustrated correctly.
Make sure that you understand each term before you try to illustrate it.