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Trace a real or hypothetical new product through the steps in the new
product development process, including idea generation, concept
verification and testing, actual development, and test marketing.
Discuss the establishment of “go/kill” points, meaning the criteria used
to determine whether to proceed with the new product idea or abandon it
at various stages in the process.
The idea generation stage should include potential sources of ideas
such as trend monitoring, serendipity, or customer focus groups. The
concept testing stage should include possible modifications based on
feedback from potential customers, such as asking customers how this new
product idea compares with present ways of the need the new product is
intended to satisfy.
The final paragraph (three or four sentences) of your initial post
should summarize the one or two key points that you are making in your
initial response.
Your posting should be about 1 page (400 to 500 words) in length. 100
% original, no plagariasm.

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