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Consumer Behavior
Background Information


Welcome to the discussion. In this course you will be introduced to a topic in the discussion. The first week of the module you will write about your initial thoughts after reviewing the resources. The initial post should be at least 600 words.

During the following week you will reply to at least two of your classmates. The replies should be at least 200 words. See the discussion rubric for more details on grading.
Discussions should always be completed prior to class. If you are in an online class or an on ground course this is prior to the lesson portion of the week. Are you ready to begin?
1. Watch the Ted Talk :
The post-crisis consumer
http://www.ted.com/talks/john_gerzema_the_post_crisis_consumer?utm_source=tedcomshare&utm_medium=email&utm_campaign=tedspread
2. Read Case Study: Wisconsin Cheese Develops Global Following
http://contentmarketinginstitute.com/2012/04/wisconsin-cheese-content-marketing-case-study/
3. Explore the website
EatWisconsinCheese.org
4. Initial Post (600 words)
Question: What is
so different about marketing today as opposed to the past? Where do you see marketing going in the future? Why should we care about consumer behavior and the rapid changes in their behavior?
5. Reply Posts (2 200-word posts)
Do you agree or disagree with your classmates posts, or can you offer different insight? Reply to 2 students.

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