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4. Technology

Technology plays a critical aspect in organizational goal achievements.

It affects research and development which are essential in the creation of new products and services.   

The approach is not limited to consumer interactions but also addresses the supply chain. 

By implementing technologies such as automation, it may positively impact the company’s revenue generation. Moreover, it allows the company to increase its quality increasing consumer satisfaction.

McDonald’s has implemented numerous forms of automation that has increased its product and service quality.

Technology has also allowed the company to increase its production rate thereby increasing its revenue generation.

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