• Technology plays a critical aspect in organizational goal achievements.
• It affects research and development which are essential in the creation of new products and services.
• The approach is not limited to consumer interactions but also addresses the supply chain.
• By implementing technologies such as automation, it may positively impact the company’s revenue generation. Moreover, it allows the company to increase its quality increasing consumer satisfaction.
• McDonald’s has implemented numerous forms of automation that has increased its product and service quality.
• Technology has also allowed the company to increase its production rate thereby increasing its revenue generation.