t is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies.

  • Match each business with the pricing strategy that you believe the business is using.
  • Discuss why you think the business is using the pricing strategy that you did.

Business:Pricing Strategy: Bentley Motors

Motorola

Kohl’s

Dish NetworkPenetration Pricing

Pricing Skimming

Premium Pricing

Competitive Pricing

Economy Pricing

Promotional Pricing



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