Assignment Content

APA format

Greater than 500 words

Please use page # in the in-text citation, especially for AirAsia Group Berhad SWOT Analysis reference (PDF attached)

Create a outline that conveys the following information:

  • Name of company: AirAsia Group Berhad
  • Industry
  • Brief history of company
  • At least 3 milestones from the company’s history
  • 3 resources (in addition to AirAsia Group Berhad SWOT Analysis reference) where you can locate company information in future weeks. This may include company websites, current employees, journals, etc.
  • Define 1 new unique business opportunity the company can do to increase their competitive advantage.
  • Identify a function of management that is needed for this opportunity.


AirAsia Group Berhad SWOT Analysis. (2021). AirAsia Group Berhad SWOT Analysis, 1–7.

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