The Company i choose: Macy’s shopping department

With companies investing heavily in big data analytics, analysts are expected to learn how to gather and analyze data from multiple data sources. 

The following final project is an opportunity to demonstrate what you have learned from the course, and apply your understanding of market intelligence research to provide responses to the items listed below: 

  • Identify a company  
  • Provide an analysis the company history  
  • Analyze their financial history (if startup, industry financial)

  • Identify their target market  
  • Identify a critical area of growth  
  • Provide an analysis of their market entry strategy  
  • Provide a segment analysis and identify a new segment opportunity  
  • Provide a recommendation for an AdWords campaign  
  • Create a value spectrum analysis for the company  
  • Provide the KPI metrics  

 3-4pages write up responses to the items listed above (Double space x Times new roman, APA style).  



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