Assignment Content

  1. Select one of the following case studies to read and do research on from The Practice of Public Relations:
    • Race Relations with that Soy Latte? (p. 127)
    • Uber Success Brings PR Problems (p. 206)
    • Ethical Hammer Falls on Daddy Huxtable (p. 241)
    • Up Your Bucket for a Wonderful Cause (p. 517)
    • The Rise and Fall of Queen Martha (p. 662)
    • Write a 700- to 1,050-word paper, and respond to the questions at the end of your selected case study to form the basis for your response. 
    • What went well regarding the PR response to the situation? 
    • What might you have recommended to improve the response? 
    • Cite PR concepts from your text, University Library readings, or other sources to support the points you are making. 
    • Include two references with your paper.

      Format your paper consistent with APA guidelines.

      Submit your assignment.

      Resources

    • The Practice of Public Relations: Ch. 3, 5–6, 13, and 17
    • Center for Writing Excellence
    • Reference and Citation Generator
    • Grammar Assistance



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