As companies expand abroad and decide to enter foreign markets, a host of items need to be considered. Please complete the following scenario:
You are hired as a consultant to help a midsize U.S.-based company expand into new regions. The company is currently only in the U.S. domestic market. You are tasked with selecting three host countries for the company to expand into within the next five years. For this assignment, you may select the industry of the company and the three host countries. Prepare a persuasive report on why you have selected these specific host countries. In addition, state the mode of entry for each country and any challenges that need to be addressed. (This should not be a narrative but a business report. Please do not use “I”).
In your paper,
- Create a fictitious company with a brief background (size, industry, organizational style, etc.).
- Select three host countries for the company’s international expansion.
- Analyze three host countries regarding the viability of the company expanding into each one.
- Explain the mode of entry into each country.
- Address any challenges that may arise for entering each host country.
- Include at least one chart, table, or graph. Please review Tables, Images, & Appendices (Links to an external site.) from the Writing Center for assistance.
The International Expansion: New Venture paper
- Must be 500 to 600 words in length (not including title and references pages) and formatted according to APA Style as outlined in the Writing Center’s APA Style (Links to an external site.) resource.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
For further assistance with the formatting and the title page, refer to APA Formatting for Microsoft Word (Links to an external site.).
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.