1. Answer the following discussion question and use the grading rubric to see how you will be evaluated. Note that you must post your initial thread/post before you can view other students’ posts.

Compared with some of the other models you have read in the textbook, another increasingly common way to view IT-Business strategy and strategic use of information resources is through the lens of Digital Business Strategy and Digital Transformation. View the following video then answer the related questions – the presentation is titled Digital Disruption: Transforming Your Company for the Digital Economy with Jeanne Ross – [approximately 45-minute presentation] –

 

1. Other than a difference in terminology, how is a “Digital Strategy” as presented in the video different than an IT Strategy that you read about in Module 1?

2. What is SMACIT? How are the technologies included in SMACIT disrupting businesses? What operational or digital foundations must be in place in order for a business to successfully build an integrated digital strategy with SMACIT?

3. After reviewing the video, provide an example of a company you believe is successfully employing a digital business strategy and provide several examples as related to SMACIT and backbone? (Please choose a company other than one in the presentation. You may consider choosing a manufacturer. Avoid choosing a tech company such as Facebook or Amazon.)



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