Session Topic: Major Business Initiatives

Required Readings : Chapter 2

Chapter 2 individual assignment

Student Learning Outcomes:

1. Define supply chain management (SCM) systems and describe their strategic and

competitive opportunities.

2. Define customer relationship management (CRM) systems and describe their strategic

and competitive opportunities.

3. Explain the significance of enterprise resource planning (ERP) software as the integration

of functional software systems.

4. Define social media and describe a few of its many dimensions that make it important in

the business world.



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