Student must develop a case study analyzing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

Synopsis/Executive Summary

• Outline the purpose of the case study.

• Describe the field of research.

• Outline the issues and findings of the case study without the specific details.

• Identify the theory that will be used

Findings

• Identify the problems found in the case by: analyzing the problem, supporting your findings

with facts given in the case, the relevant theory and course concepts.

searching for the underlying problems

Discussion

• Summarize the major problem/s.

• Identify alternative solutions to this/these major problem/s.

• Briefly outline each alternative solution and evaluate its advantages and disadvantages

Recommendations

• Choose which of the alternative solutions should be adopted.

• Briefly justify your choice explaining how it will solve the major problem/s.

References

Make sure all references are cited correctly.

GOAL:

• Explain modern management principles that embrace a marketing-oriented view of business;

• Improve analytical capabilities of students in true real-world, on-the-job settings through case studies;

• Learn the case writing methodology

This activity must meet the following formatting requirements:

• Font size 12

• Double-spaced

• 1500 words

• Harvard Referencing System



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