• Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
  • Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper’s experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.

The five Business level Strategies is a detailed plan outlined on how to deliver value to customer at the same time positioning itself as having a competitive advantage over the competitor. The five business level strategies are Cost leadership, Differentiation, Focused differentiation, Focused cost leadership and Integrated low cost differentiation strategy. Each one unique end its own way.