Scenario: ABC Company, a midsize organization founded in 2010, is a health care company specializing in hospital products. ABC employs approximately 600 employees. The company is currently doing business in the Midwestern states.

The new president, Jason Fenwick, is eager to take the organization to the next level of performance. Jason’s plan is to grow the business through entry into the medical device business. Cultural considerations for the growth strategy include:

  • A passion for innovation, expansion, and growth
  • Collaboration and teamwork
  • A discovery mindset
  • Drive and a bias for action

ABC has established a track record of success. Financial goals have been reached every year for the past five years. The health care industry continues to experience extraordinary change and Jason senses that the time is right to expand the footprint of ABC through entering a new market, the medical device business.