After reading chapter-13 from the attached textbook answer the below questions based on the understanding from chapter. Answer should be in own words and strictly no plagiarism.


  1. If vision is so important, why do analysts and commentators sometimes criticize a new CEO’s emphasis on formulating a vision for a company that is struggling to survive? Discuss.
  2. Do you think every organization needs a noble purpose in order to be successful over the long term? Discuss. Name one company that seems to reflect each category of noble purpose as defined in the chapter.