Questions are in the attached documentation.

  • Please submit your reports either in a Word or a PowerPoint file (only one format is enough). There is no page limit.
  • Please submit your R codes for Parts I and II (the optimization of the promotional campaigns).

Part 1 Questions:

  • Determine the decision variables
  • Formulate the optimization model with all the constraints
  • • Coding in R, find the optimal number of advertisements to run in each media that maximize the expected number of exposures while satisfying all the constraints. 
  • o What is the optimal profit value? 
  • o What are the optimal values for the variables? 

Part 2 Questions:

  • Using your results from Part I, formulate the total profit (as defined by Vijay). 
  • • Use R (or any other language) to determine the optimal number of ads to run in each medium to maximize the total profit while satisfying all the constraints in Part I. 
  • o What is the optimal profit value? 
  • o What are the optimal values for the variables? 
  • o Based on your calculation, what can you conclude about the accuracy of Vjay’s approximation in Part I (i.e., finding the optimal variables by using the expected number of exposures)? 

Part 3 Questions:

  • Formulate the profit function for Vijay’s ordering problem. 
  • • What is the decision variable? 
  • • Determine the optimal number of gallons of Amour du jour for which Amber must order raw materials each week to maximize the restaurant’s profit. What is the optimal profit?