Final Marketing Plan proposal due by 11:59 PM EST on Day Seven. APA formatting is required along with a cover page and a resource page which is not included in the final page count.

  • The final paper should be approximately 10-12 pages.
  • It should consist of the information from your milestone papers along with information from our discussion board postings.
  • Feedback from the Milestone papers must be incorporated
  • All key components of a marketing plan must be represented.
  • Cover Page
  • Table of Contents
  • Company Overview/Executive Summary
  • New Product or Redefined Product Summary (why is this important to introduce now?  How does it support the mission, vision and core values?
  • Competitor Analysis and Identifiable Gaps
  • Target Market Determination
  • The use of e-commerce and social media
  • The marketing mix
  • The promotional mix
  • Consumer buying behavior
  • The impact of the pandemic on the company’s approach to sales and marketing
  • Product Lifecycle including the graph
  • Measurements of success, metrics
  • Summary
  • Resource Page