Read the following brief article on the 7R’s of Relationship Marketing:

Please answer the following questions:

  1. Briefly define each of the 7 R’s using any Internet references of your choosing;
  2. In your opinion, and supported by 1-2 Internet references, should marketers use the 4P’s of marketing in selling a product, the 7R’s of Relationship Marketing or both of them together (4P’s and 7R’s)?