Consumer Promotions and Public Relations

This week you will continue to develop your marketing and communications plan for The Westside Coffee Company.

Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results.

Develop 2 public relations events to attract media attention and coverage over the next year. Summarize each event, how it would work, estimated costs, and the anticipated results.

Format: These proposals should be presented in a 350- to 450-word executive summary.