The article reviews should contain a minimum of 500 words, excluding cover page/references section, and should follow the most current edition of APA formatting. The article is selected by the instructor and is worth 25 points.
Please submit Article Review 2 to this Dropbox.
Assignment instructions:
Step 1: View the two videos and read the two articles about Target’s Failure in Canada. (estimated time: 45-60 mins)
Step 2: Learn about a Pestle Analysis. PESTLE is a mnemonic:
- Pestle Analysis – What is PESTLE Analysis? A Tool for Business Analysis
- PESTLE is a mnemonic:
P – Political
E – Economic
S – Social
T – Technological
L – Legal
E – Environmental
- PESTLE is a mnemonic:
- Utilize the PESTLE Analysis framework (Political, Economic, Social, Technological, Legal, and Environmental) forces to assess the market and business position that Target faced upon entry into Canada.
- Then, select at least ONE or more of the six key PESTLE factors to focus on. Prepare a brief case analysis, describing Target’s actions related to that factor or factors.
Submit your paper by the due date.
Attachments areaPreview YouTube video Retail: Why Target Canada Failed
Retail: Why Target Canada FailedPreview YouTube video Failed Projects – Target Canada
Failed Projects – Target Canada