The textbook explains how the PESTEL Analysis helps identify and analyze societal level trends. Understanding trends in the external environment are crucial to developing successful strategies and preparing for long term productivity.

Select one of the businesses listed below and complete the PESTEL Analysis for that specific business. You will need to conduct research to successfully complete this assignment. Every article, book, and online source that you use to find information needs to be cited within the text and reference list. The completed PESTEL Analysis should be between 4 – 6 pages in length. USE THE TEMPLATE GIVEN TO COMPLETE THE PESTEL ANALYSIS. PESTEL Analysis Download PESTEL Analysis Template-1.docx 

UBER (Links to an external site.)

Ring (Links to an external site.)

Green Thumb (Links to an external site.)