https://opentext.wsu.edu/mktg360/part/chapter-3/ 

 

  1. Read Chapter 3 and complete a detailed outline of the chapter with a strong thesis statement at the beginning of the outline.  Please pay close each section of the six sections.
    • Factors Shaping the Global Marketing Environment
    • The Social and Cultural Environment
    • The Importance of Culture on Markets
    • What is Culture
    • Marketing Across Cultures
    • Describing Culture