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Question 1 – Respond to the following in a minimum of 175 words: 

  • Do you think organizations differ from each other when placing importance on areas of the SWOT analysis?
  • Describe a real-world example of an organization that would place more importance on one area of the SWOT analysis compared to another area.

BEFORE you do though consider the background information about SWOT in our textbook in Section 4.6, especially the section, “Using SWOT analysis to generate insights from external  and internal analysis.” For an easy-to-follow and quick-to-read reference (that can be of particular use for the Week 2 assignment) check-out this reference on SWOT analysis: WHAT IS SWOT ANALYSIS. Take special note on the emphasis it places on competitors. 

NOTE: If you use the article, be sure to cite it in your response using APA format (you can copy and paste the citation I provide below). If you use a different article, make  use of the Reference Citation Generator in the online Library for your APA formatted citation.


SWOT analysis. (n.d.).

Question 2- Respond to the following in a minimum of 175 words: 

  • Explain when a Balanced Scorecard would be most useful for a company and who would be in charge of creating one.
  • Describe how different aspects of the scorecard can be more beneficial for some companies rather than others.