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 Refer to Chapter 6: For each of the listed product categories, 

1. name a branded example, then (2) hypothesize about how you might categorize customers by their different needs, and (3) how the company offers values/benefits to meet those needs for each categorized customers.  

  • Automobiles (B2C) 
  • Air travel transportation (B2C) 
  • Computer software (B2C)