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Length: 1750 Words (min) —MLA or APA format: quotes and paraphrasing need page numbers (Smith, 2000, p. 235). Quotes are best. Avoid footnotes in any form, or the Chicago style of citation. —Reference your 3+ outside academic sources (non-academic blogs, wikis, pop websites are permitted, but do not count for these 3 scholarly sources) —State your thesis at the end of Paragraph 1 — what will you claim? –Include a copy of small image as an Appendix after your Works Cited, if you analyze an ad or other visual item Writing Tips: Introduce/integrate quotes. As Smith suggests, “Ads are a system…” that can “educate us…” (Smith, 2005, p. 5) Quotes cannot stand alone. “Ads are platforms for action” (Smith, 2005, p.5) The topic sentence tells readers what the topic is. “Historically, ads were outdoors…” OR you can use a question “How did we move from a needs society to a wants society?…” Use transitions between paragraphs. “But Farnsworth was not only the creator of TV, he also…” Block quotes (more than 3 full lines) should only be used in rare cases when you cannot summarize the gist, and almost never in short papers.