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Crombie – Heritage British Brand

‘Using the 4P framework, consider the Crombie ranges of coats for men and women.

Evaluate the intended marketing strategy of Crombie for these products and suggest viable alternatives’. 1. Intro about crombie history and essay purpose 2. Bodies should include all the 4P (product-price-place-promotion) strategies that Crombie compamy uses in the present and expected future changes + TPS (target postion segmentation) + SWOT + PEST 3. Conclusion and recommendations 4.Reference list

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